HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting millions of athletes every season.
To accelerate our expansion across the MENA and SEE region, we are seeking a creative, strategic, and highly execution-driven Marketing Assistant - Middle East (m/f/d) based in Dubai. Reporting directly to our Local Marketing Manager MENA and SEE, you’ll support the planning, management and execution of marketing initiatives across all online and offline channels, helping drive day-to-day marketing operations and bring our local marketing strategy to life. This role goes beyond traditional social media marketing. It combines strategic thinking, hands-on execution, and strong project management, paired with a sharp eye for aesthetics and brand experience. It also demands strategic vision and supports with budgeting and on-site event marketing for our multi-day flagship events across the region. If you are a fluent Arabic speaker who combines a sharp aesthetic eye with an "experience-first" mindset and the drive to scale the world’s fastest-growing fitness sport in the Middle East, apply now - we look forward to getting to know you!
360° Regional Marketing Support: Plan, manage, and execute holistic online and offline marketing strategies across the Middle East.
On-Site Event Marketing Support: Support with event marketing & branding for all HYROX MENA and SEE events, including co-responsibility for on-site execution across multi-day (4–5 day) events. Act as the on-site marketing co-lead, managing all offline and online activations, teams, coordinating stakeholders, press and ensuring seamless delivery across all touchpoints.
SEE & MENA Regional Support: Support and contribute to marketing activities for additional European events, including potential on-site involvement where required.
Experiential & OOH Marketing: Drive "experience-first" activations to elevate the event atmosphere, including the end-to-end planning and execution of Out-Of-Home (OOH) media campaigns and interactive brand experiences.
Content, CRM & Channel Strategy: Develop a holistic social media content strategy aligned with global brand guidelines, while leading local CRM, newsletter, and performance marketing efforts optimized by data and insights together in accordance with your line manager.
Develop and execute marketing activations: Co-responsibility for the overall development and execution of marketing activations - from initial idea through to implementation. You’ll define and drive the strategic direction of the MENA market, continuously developing and growing its presence within your team.
Influencer & Ambassador Management: Strategically identify, onboard, and manage regional fitness ambassadors, creators, and key influencers, integrating them into campaign launches and live event experiences.
Professional Background: 3+ years of experience in multi-channel marketing, brand management, or event marketing, ideally within the sports, fitness, lifestyle, or entertainment sectors in the MENA region.
Executional Excellence & Support: Proactive mindset with a high degree of autonomy, strong project management skills, and a proven ability to manage time-sensitive deliverables.
Event & Experiential Mindset: Experience in live event execution, OOH campaigns, media relations, and on-site brand activations.
Creative Skills (Strong Plus): Hands-on proficiency in photography, short-form video editing, or graphic design (Figma/Canva/Adobe Creative Suite) is highly valued.
Language & Location: Native Arabic speaking and fluent in English (written and spoken), and currently based in Dubai, UAE.
Flexibility & willingness to travel: Willing and able to travel to all multi-day (4-5 days) HYROX MENA and SEE events, including weekends.
The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.
Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.
A motivated, international team with a genuine passion for sports and events.
A healthy work-life balance thanks to flexible, trust-based working hours.
A modern office environment in the MENA region.
Vacation days to recharge and reset (adjusted to local standards).
Employee discounts in our HYROX stores.
Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Pauline (HYROX People).
We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.